Building Count On the B2B Marketing Landscape: The Slack Case Study and also its Ramifications for Technology StartupsB2B Advertising Instructions with Mark Donnigan
The power of critical advertising in tech start-ups can not be overemphasized. Take, for example, the remarkable trip of Slack, a popular office communication unicorn that improved its advertising and marketing narrative to get into the venture software market.During its very early days, Slack faced considerable challenges in developing its foothol